Lego will focus on marketing effectiveness in 2018 after poor results
Insights on Lego's In-House Creative Agency From Its New Boss
Apple rated world's most valuable brand; Lego most powerful | PR Week
Lego Prepping For Global Media Review 03/23/2023
Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing
Student's Lego resume goes viral | CNN
The LEGO Group appoints Initiative as global media agency following a competitive pitch – Campaign Brief Asia
Lego Group's In-house Creative Agency Names Leadership
It's (Mostly) Official: Lego Is the World's Most Loved Brand
LEGO Builders of Tomorrow Campaign - PR Council
LEGO: The Marketing Strategy Behind the Toy Industry Titan - ContactPigeon | Blog
![THE ULTIMATE (UNOFFICIAL) LEGO DIGITAL MARKETING AGENCY [INFOGRAPHIC]](https://media.licdn.com/dms/image/C5612AQGKw7cbQv2Wag/article-cover_image-shrink_600_2000/0/1520219189109?e=2147483647&v=beta&t=LMtMuJb-3K9GNFwSNXc6KJ3Srw4PEohUAMyxHSTzXN0 "THE ULTIMATE (UNOFFICIAL) LEGO DIGITAL MARKETING AGENCY [INFOGRAPHIC]")
THE ULTIMATE (UNOFFICIAL) LEGO DIGITAL MARKETING AGENCY [INFOGRAPHIC]
Succeed in your marketing mix, and follow Lego's example!
LEGO IDEAS - Creative Agency (Modular)
Lego wants to 'rebuild the world' in first global brand campaign for 30 years | Ad Age
The Lego Group appoints Initiative as global media agency
Target and the LEGO Group Expand Partnership with Limited-Edition Lifestyle Collection, Just in Time for the Holidays
Lego's stunning new ads are a creative force for good | Creative Bloq
The Lego Group Appoints IPG's Initiative As Global Media Agency
A 'Digital-First' Agency for an Analog Toy: Lego Taps Initiative for Global Media | Ad Age
Initiative is LEGO's New Global Media Agency
Lego awards global media to Initiative
Holiday campaign 2022 - About Us - LEGO.com
A 'Digital-First' Agency for an Analog Toy: Lego Taps Initiative for Global Media | Ad Age
