![President and Chief Executive Officer of the LEGO Group, Jorgen Vig Knudstorp, attends the opening of the LEGO Group's new office in central London Stock Photo - Alamy President and Chief Executive Officer of the LEGO Group, Jorgen Vig Knudstorp, attends the opening of the LEGO Group's new office in central London Stock Photo - Alamy](https://c8.alamy.com/comp/G7GGPP/president-and-chief-executive-officer-of-the-lego-group-jorgen-vig-G7GGPP.jpg)
President and Chief Executive Officer of the LEGO Group, Jorgen Vig Knudstorp, attends the opening of the LEGO Group's new office in central London Stock Photo - Alamy
![EDITORIAL USE ONLY President and Chief Executive Officer of the LEGO Group, Jorgen Vig Knudstorp, attends the opening of the LEGO Group's new office in central London Stock Photo - Alamy EDITORIAL USE ONLY President and Chief Executive Officer of the LEGO Group, Jorgen Vig Knudstorp, attends the opening of the LEGO Group's new office in central London Stock Photo - Alamy](https://c8.alamy.com/comp/G7GGPN/editorial-use-only-president-and-chief-executive-officer-of-the-lego-G7GGPN.jpg)
EDITORIAL USE ONLY President and Chief Executive Officer of the LEGO Group, Jorgen Vig Knudstorp, attends the opening of the LEGO Group's new office in central London Stock Photo - Alamy
![It's LEGO, not EGO – collaboration is central to LEGO's customer-centric culture | MarketCulture Blog - Using a Customer Culture for Competitive Advantage It's LEGO, not EGO – collaboration is central to LEGO's customer-centric culture | MarketCulture Blog - Using a Customer Culture for Competitive Advantage](https://blog.marketculture.com/wp-content/uploads/2016/02/lego_collaboration_value-2.png)