![Lego Ideas: a leading crowdsourcing platform in the Toy Industry - Digital Innovation and Transformation Lego Ideas: a leading crowdsourcing platform in the Toy Industry - Digital Innovation and Transformation](https://d3.harvard.edu/platform-digit/wp-content/uploads/sites/2/2015/11/images1.png)
Lego Ideas: a leading crowdsourcing platform in the Toy Industry - Digital Innovation and Transformation
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Celebrating 10 Years of Crowdsourcing and Co-creation with LEGO® Fans - Absolute Magazine | Fashion & Lifestyle
![The Missing Piece: How Lego Found Open Innovation at a Critical Time - Technology and Operations Management The Missing Piece: How Lego Found Open Innovation at a Critical Time - Technology and Operations Management](https://d3.harvard.edu/platform-rctom/wp-content/uploads/sites/4/2018/11/lego-ideas-3.png)
The Missing Piece: How Lego Found Open Innovation at a Critical Time - Technology and Operations Management
![Tiago Pereira on Twitter: "Lego has its own community where consumers can contribute ideas for the brand's new models. Crowdsourcing is part of the process: the community votes and pre-selects shared ideas. Tiago Pereira on Twitter: "Lego has its own community where consumers can contribute ideas for the brand's new models. Crowdsourcing is part of the process: the community votes and pre-selects shared ideas.](https://pbs.twimg.com/media/EZYKo38XgAESoB9.jpg)
Tiago Pereira on Twitter: "Lego has its own community where consumers can contribute ideas for the brand's new models. Crowdsourcing is part of the process: the community votes and pre-selects shared ideas.
![How Lego Uses Crowdsourcing for New Product Ideas | "Buy the Way…" Insights on Integrated Marketing Communication How Lego Uses Crowdsourcing for New Product Ideas | "Buy the Way…" Insights on Integrated Marketing Communication](https://www.100open.com/wp-content/uploads/2014/04/LEGO-Ideas1.png)